The Latin market is a $273 billion consumer market and if you have the right pitch you can easily reach it.
Here is and overview of the Latino market in the USA and the world.
Considering that this market is one of the most exciting ones because of its growth and potential, here are some demographics:
PERCENTAGE DISTRIBUTION OF HISPANIC TYPE: 2002
As you can see in the above information there are Latinos that come from different parts of Latin America. The way they need to be approached would be different depending which specific country they are from as each one has its own culture, customs and values. You might say that they have a similar background but nonetheless the way you approach each nationality is the key to success in the Latino market.
The Latino population in the USA is fastest growing due to a natural increase (births over deaths) as opposed to immigration, as many mistakenly think. This means that the Latino/Hispanic Market is younger than the General Market -- with a median age of 24 years, compared to 34 years in the General Market.
Latinos are the fastest growing demographic group in the United States, with the highest concentration being in Southern California. For the last decade, Los Angeles has been home to the third-largest Hispanic population in the world (seven million people) with a buying power of $66 billion each year.
For more explanation please see the graph below.
Media Coverage in the United States
Univisión 98% of all Spanish speaking household
The information above shows the capacity of the Hispanic market in the USA Now we will show you the capacity of the Hispanic Market in the World. Below is table with information about Hispanics all over the world.
Just imagine being able to reach 425,590,625 Latinos around the world. How much will your sales or goodwill toward somebody, a company or a product increase? This is just an overview of your potential with the Hispanic market.
This facts were found in the World Atlas, USA Census 2002, www.findarticles.com <http://www.findarticles.com> - Latin beat: prospects in the Hispanic American Market by Christy Haubegger, Univisión Television and Telemundo Television.